PROGRAMMES OFFERED BY THE DIRECTORATE UNDER TWINNING PROGRAMME

Master of Business Administration in Marketing   MBA (Marketing)
Master of Business Administration in Finance   MBA (Finance)
Master of Business Administration in International Business   MBA (International Business)
Master of Business Administration in Human Resource Management   MBA (HRM)
Master of Business Administration   MBA (General) General

MASTER OF BUSINESS ADMINISTRATION IN MARKETING
COURSE CODE:36                                       MBA(Marketing)

OBJECTIVES
This programme aims at:
  • Enabling the students to understand and appreciate the concept of marketing and the perspectives associated with it as relevant to the 21st century economics; and
  • Equipping them with the right skill set to handle the plethora of marketing issues that modern business organizations are confronting with.
With these objectives in view, the program is structured with inputs on contemporary marketing issues to sharpen the analytical and decision making abilities of the students.

COURSE STRUCTURE
Paper Code Paper No Name of the Paper
First Semester
H1010 I Management Process and Behaviour
H1020 II Managerial Economics
H1030 III Accounting for Managers
H1040 IV Business Environment and Law
H1050 V Research Methodology
Second Semester
H2010 VI Financial Management
H2020 VII Marketing Management
H2030 VIII Human Resource Management
H2040 IX Quantitative Techniques for Managers
H2050 X Strategic Management
Third Semester
H3010 XI Consumer Behaviour
H3020 XII Marketing Research
H3030 XIII Industrial Marketing
H3040 XIV Logistics Management
H3050 XV Retail Marketing
Fourth Semester
H4010 XVI Rural Marketing
H4020 XVII Services Marketing
H4030 XVIII Advertising and Sales Promotion
H4040 XIX Customer Relationship Management
H4050 XX Global Marketing
H4060 XXI Project Work

MASTER OF BUSINESS ADMINISTRATION IN FINANCE
COURSE CODE:37                                     MBA(Finance)

OBJECTIVE
This program intends: ..............
  • To provide industry relevant education in the functional area of finance;
  • To reduce the cycle-time of on-the job orientation and adjustment; and
  • To enable the right understanding and resolving of live management issues.

The course work, therefore, is structured along the lines where the participants do some foundation courses in the first year and specialization courses in the second year.

COURSE STRUCTURE

Paper Code Paper No Name of the Paper
First Semester
H1010 I Management Process and Behaviour
H1020 II Managerial Economics
H1030 III Accounting for Managers
H1040 IV Business Environment and Law
H1050 V Research Methodology
Second Semester
H2010 VI Financial Management
H2020 VII Marketing Management
H2030 VIII Human Resource Management
H2040 IX Quantitative Techniques for Managers
H2050 X Strategic Management
Third Semester
H3010 XI Strategic Financial Management
H3020 XII Indian Financial System
H3030 XIII Management of Financial Services
H3040 XIV Project Financing and Management
H3050 XV Management Accounting
Fourth Semester
H4010 XVI Security Analysis and Portfolio Management
H4020 XVII Global Financial Markets
H4030 XVIII International Business Finance
H4040 XIX Security Market Operations
H4050 XX Financial Derivatives
H4060 XXI Project Work


MASTER OF BUSINESS ADMINISTRATION IN INTERNATIONAL BUSINESS
COURSE CODE:38                                            MBA(International Business)

OBJECTIVES
This program aims at:
  • Bringing into focus the growing importance of global economic integration;
  • Examining global business opportunities and the policy issues related thereof; and
  • Enabling the participants to understand dynamics of leading business organisation in the global context
This program, therefore, is conceived and structured to achieve the aforesaid objectives. As no nation can insulate itself from the sweeping changes taking place across the world and given the explosion of opportunities around, every organisation can attempt to go global. The program thus intends to prepare managers to take their organisation beyond the national borders.

COURSE STRUCTURE

Paper Code Paper No Name of the Paper
First Semester
H1010 I Management Process and Behaviour
H1020 II Managerial Economics
H1030 III Accounting for Managers
H1040 IV Business Environment and Law
H1050 V Research Methodology
Second Semester
H2010 VI Financial Management
H2020 VII Marketing Management
H2030 VIII Human Resource Management
H2040 IX Quantitative Techniques for Managers
H2050 X Strategic Management
Third Semester
H3010 XI International Business Environment
H3020 XII Management of Multinational Corporation
H3030 XIII International Business Laws
H3040 XIV Global Marketing Management
H3050 XV Exim Financing and Documentation
Fourth Semester
H4010 XVI Global Financial Markets & Instruments
H4020 XVII Foreign Trade Policy
H4030 XVIII Cross Cultural Business Management
H4040 XIX International Logistics Management
H4050 XX Forex Management & Currency Derivatives
H4060 XXI Project Work

MASTER OF BUSINESS ADMINISTRATION IN HUMAN RESOURCE MANAGEMENT
COURSE CODE:39                                           MBA(HRM)

OBJECTIVES
The objectives of the program are:
  • To impart knowledge inputs necessary to become aware and capable of becoming HR personnel suitable in the contemporary business organisations;
  • To provide general framework of HR processes found in the corporate world so that their psyche may be tuned to manage them effectively; and
  • To ensure the feel of HR world through exercises including case studies and business games wherever possible.
In line with these objectives, the course work is designed to strengthen the knowledge base of the participants and to sharpen their skill endowment so that they become successful HR personnel in the corporate world.

COURSE STRUCTURE
Paper Code Paper No Name of the Paper
First Semester
H1010 I Management Process and Behaviour
H1020 II Managerial Economics
H1030 III Accounting for Managers
H1040 IV Business Environment and Law
H1050 V Research Methodology
Second Semester
H2010 VI Financial Management
H2020 VII Marketing Management
H2030 VIII Human Resource Management
H2040 IX Quantitative Techniques for Managers
H2050 X Strategic Management
Third Semester
H3010 XI Human Resource Development
H3020 XII Performance Management
H3030 XIII HRM in Knowledge Based Organisation
H3040 XIV Industrial Relations Management
H3050 XV Employee Legislation
Fourth Semester
H4010 XVI Organizational Development and Change
H4020 XVII Human Resource Accounting
H4030 XVIII Compensation Management
H4040 XIX Human Resource Information System
H4050 XX Global HR Practices
H4060 XXI Project Work


MASTER OF BUSINESS ADMINISTRATION GENERAL
COURSE CODE:43                                MBA(General)

OBJECTIVES
This program aims at:
  • Enabling the students to understand and appreciate the concept of marketing and the perspectives associated with it as relevant to the 21st century economics; and
  • To provide industry relevant education in the functional area of finance;
  • To enable the right understanding and resolving of live management issues.
Enabling the participants to understand dynamics of leading business organisation in the global context

COURSE STRUCTURE & SCHEME OF EXAMINATIONS
Paper Code Paper No Name of the Paper Duration (Hours) Total Marks

FIRST YEAR

First Semester
H1010 I Management Process and Behaviour 3 100
H1020 II Managerial Economics 3 100
H1030 III Accounting for Managers 3 100
H1040 IV Business Environment and Law 3 100
H1050 V Research Methodology 3 100
Second Semester
H2010 VI Financial Management 3 100
H2020 VII Marketing Management 3 100
H2030 VIII Human Resource Management 3 100
H1040 IX Quantitative Techniques for Managers 3 100
H1050 X Strategic Management 3 100

SECOND YEAR

Third Semester
Paper Code Paper No Stream A Stream B Stream C
H3010< XI Management Control System Management Control System Management Control System
H3020 XII Entrepreneurship Management Entrepreneurship Management Entrepreneurship Management
H3030 XIII Consumer Behaviour Indian Financial System HRM in Knowledge Based Organization
H3040 XIV Sales & Distribution Management Security Analysis and Portfolio Management Training and Development
H3050 XV Services Marketing Global Financial Management Compensation Management


Fourth Semester
Paper Code Paper No Stream A Stream B Stream C
H4010 XVI Information Technology and E-Business Information Technology and E-Business Information Technology and E-Business
H4020 XVII International Business International Business International Business
H4030 XVIII Internet Marketing Management of financial Services Cross Cultural Business Management
H4040 XIX Product Development and Management Financial Derivatives Industrial Relations Management
H4050 XX Global Marketing Management Project Financing Performance Management
H4060 XXI Project Work Project Work Project Work


The students shall choose any one out of three streams during III and IV semester. Students will not be permitted to switch over from one stream to another stream in the III and IV Semesters.